Privacy policy

Novatto Privacy Policy

Last Updated: November 11, 2025

This Privacy Policy describes how Novatto, Inc. (“Novatto”, “we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or make a purchase from novatto.com or novattoinc.com (collectively, the “Site”).

By accessing or using the Site, you agree to this Privacy Policy. If you do not agree, please discontinue use of the Site.

1. INFORMATION WE COLLECT

A. Device Information

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
As you browse, we also collect information about the web pages or products you view, websites or search terms that referred you to the Site, and how you interact with the Site.

We collect this Device Information using technologies such as:

  • Cookies: Data files placed on your device to recognize your browser. Learn more and manage preferences at allaboutcookies.org.

  • Log Files: Track actions on the Site and collect IP address, browser type, ISP, referring/exit pages, and timestamps.

  • Web Beacons / Tags / Pixels: Electronic files that record how you browse or interact with the Site.

  • Local Storage & Similar Technologies: Used to remember preferences and support personalized experiences.

B. Order Information

When you make or attempt to make a purchase through the Site, we collect:

  • Name

  • Billing and shipping address

  • Payment information (credit/debit card details, PayPal, Shop Pay, Apple Pay, Google Pay)

  • Email address

  • Phone number

C. Other Information We May Collect

We may also collect:

  • Account information if you create an account with us (username, password, and order history).

  • Marketing preferences, such as your opt-in/opt-out choices for promotional emails.

  • Customer service communications, including any correspondence you send to us.

  • Offline interactions, such as information collected at trade shows or through phone orders.

  • Third-party data, such as information from advertising or analytics partners that helps us improve our marketing and measure performance.

D. Definition of “Personal Information”

In this Policy, “Personal Information” means any information that identifies, relates to, or can reasonably be linked to an individual — including Device Information and Order Information.

2. HOW WE USE YOUR PERSONAL INFORMATION

We use the information we collect to:

  • Process and fulfill your orders, including payment, shipping, and confirmation.

  • Communicate with you regarding orders, updates, or customer support.

  • Screen orders for fraud and potential risk.

  • Personalize your experience and recommend products.

  • Provide you with marketing communications (in line with your preferences).

  • Improve our Site, marketing campaigns, and overall performance.

  • Comply with legal obligations, resolve disputes, and enforce our agreements.

We may also use Device Information to:

  • Diagnose problems with our Site and measure performance.

  • Generate analytics about how visitors use and interact with the Site.

  • Support advertising and remarketing campaigns through platforms such as Google Ads, Facebook, Instagram, and Pinterest.

3. SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with trusted third parties to help us operate our business, fulfill orders, and improve your experience. For example:

  • Shopify: We use Shopify to power our online store. Read how Shopify uses your data here: Shopify Privacy Policy.

  • Google Analytics: We use Google Analytics to understand visitor behavior. Read more here: Google Privacy Policy. You can opt out here: Google Analytics Opt-out.

  • Advertising Partners: We share certain data (like cookies or hashed email addresses) with advertising platforms such as Meta (Facebook/Instagram), Google, Pinterest, and others to deliver targeted ads.

  • Payment Processors: To process your transactions securely.

  • Shipping & Logistics Providers: To deliver your orders.

  • Email Marketing & CRM Platforms: Such as Mailchimp for newsletters and promotions.

  • Professional Advisors & Legal Authorities: Where required to comply with law or enforce our rights.

We do not sell your personal information for monetary consideration. However, some data sharing (such as for targeted advertising) may be considered a “sale” or “share” under certain privacy laws — you can opt out as described below.

If we undergo a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.

4. BEHAVIORAL ADVERTISING & COOKIES

We use your information to serve you targeted ads or marketing communications we believe may interest you.

You can learn more about targeted advertising and opt out through these resources:

You can manage cookies directly in your browser or through your device settings.
If you block cookies, some features of our Site may not function properly.

5. DO NOT TRACK

We currently do not alter our data-collection practices when a “Do Not Track” signal is received from your browser.
However, you may have rights under applicable privacy laws to limit certain tracking or targeted advertising — see “Your Rights” below.

6. YOUR PRIVACY RIGHTS

A. U.S. Residents (Including California, Virginia, and Other States)

Depending on your state, you may have the right to:

  • Know the categories and specific pieces of personal information we collect.

  • Request deletion of your personal information.

  • Opt out of the sale or sharing of your personal information.

  • Request correction of inaccurate information.

  • Receive your data in a portable format.

  • Be free from discrimination for exercising these rights.

You can exercise these rights by contacting us at bob@novattoinc.com or by mail (see “Contact Us” below).
We may verify your identity before fulfilling certain requests.

To opt out of targeted advertising, adjust your cookie settings or email us at the address above with “Do Not Share My Information” in the subject line.

B. European Union, United Kingdom, and EEA Residents

If you are located in the EU/EEA or UK, you have the right to:

  • Access, correct, or delete your personal data.

  • Object to or restrict our processing.

  • Withdraw consent at any time (without affecting prior lawful processing).

  • Request data portability.

  • Lodge a complaint with your local data protection authority.

We process your information to fulfill contracts (such as order processing) or pursue our legitimate business interests, as described above.
Please note that your data may be transferred to the United States, where data-protection laws may differ; we rely on Standard Contractual Clauses or equivalent safeguards where applicable.

7. DATA RETENTION

We retain your Order Information and associated records for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements.

Typically:

  • Order records: up to 7 years (for accounting and tax requirements).

  • Marketing data: until you withdraw consent or unsubscribe.

  • Device and analytics data: generally less than 26 months, or as configured in our analytics tools.

When no longer needed, data is securely deleted or anonymized.

8. SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information.
All transactions are processed through PCI-DSS-compliant gateways, and sensitive data is encrypted during transmission.
However, no method of online transmission or storage is completely secure; use the Site at your own risk.

9. MINORS

The Site is not intended for individuals under 13 years of age, and we do not knowingly collect information from children.
If you believe a child under 13 has provided us personal data, please contact us immediately, and we will delete such information.

10. CHANGES

We may update this Privacy Policy periodically to reflect changes to our practices, technologies, or legal requirements.
The updated version will be posted on this page with a revised “Last Updated” date.
We encourage you to review this page regularly.

11. CONTACT US

If you have questions, concerns, or complaints about this Privacy Policy or our data-handling practices, please contact us at:

Novatto, Inc.
Attn: Privacy Compliance Officer
3533 E. Corona Avenue
Phoenix, AZ 85040, United States
bob@novatto.com
1.844.404.4242